inspired: how to create products customers love

INSPIRED: How to Create Tech Products Customers Love - Hardcover - VERY GOOD. Faster doesn't make you better, first can sometimes be a thorn in your side. Please try again. ―Bjorn Carlson, Engineering Team Lead, Google Cloud Platform The bible for Product Managers - six stars! I guess you really cant judge a book by its cover :/, Reviewed in the United Kingdom on December 9, 2017, Fantastic book for product managers and teams. OVERVIEW. Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies. Reviewed in the United States on June 27, 2012. Since then, it's become required reading material for anyone on our product team. How To Create Tech Products Customers Love. As a product manager, I think this book is great but I think it requires reading twice - once when you first become a product manager and once again after you have about 3 years under your belt. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course." --This text refers to the hardcover edition. The description of this book never … He knows the difference between great technology, and great products based on great technology." While Agile methods are helpful for product delivery, Cagan provides a guide for discovery. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Amazon.in - Buy Inspired: How To Create Products Customers Love book online at best prices in india on Amazon.in. How to create products that customers (and their customers) love. $37.77. Previous page of related Sponsored Products. Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. Your recently viewed items and featured recommendations, Select the department you want to search in. Great read which covers the entire Product Management area, Reviewed in the United Kingdom on March 29, 2020. It's by Marty Cagan, who was formerly a big deal at HP, eBay, and Netscape. This workshop is designed for Product Managers/Product Owners, Product Leaders (GPM/Director/VP Product) and Startup Co-Founders from Technology-Powered Product Companies that want to dive very deep into the product roles and learn the leading edge practices from the world's best technology product teams. Something went wrong. Iteration after iteration, testing and testing, getting the product to 'fit'. There's a problem loading this menu right now. Reviewed in the United States on August 30, 2018. Very good and inspiring. O material é bom. It’s pure gold Jerry. Inspired: How to Create Tech Products Customers Love is the updated second edition of a book originally titled Inspired: How to Create Products Customers Love (2008). 78 quotes from Inspired: How to Create Tech Products Customers Love: ‘We need teams of missionaries, not teams of mercenaries.’ I've read a ton of books over the past year, and this has easily been the most valuable business … With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. You will find that there s a very big difference between how the very best companies create products and all the rest. Everyday low prices and free delivery on eligible orders. Additional gift options are available when buying one eBook at a time. ―Chad Dickerson, Former CEO, Etsy, "This book was a catalyst for helping us transform how we organize and operate. Each chapter is enormously high ROI as it's concise yet full of profound and practical wisdom. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Enjoy a great reading experience when you buy the Kindle edition of this book. Title: Inspired How To Create Products Customers Love Author: gallery.ctsnet.org-Franziska Abend-2020-09-30-20-53-06 Subject: Inspired How To Create Products Customers Love Most of the thinking and approach is still mired in a project perspective and delivering outputs. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Easy to read, easy to follow and comprehend. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. ... Free shipping . Please try again. It also analyzes reviews to verify trustworthiness. See Wah Cheng. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. I recently read the product management classic, “Inspired” by Marty Cagan, and wanted to share my official recap, with six product-oriented takeaways for Mightyblog readers. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. This book provides such a grounded, foundational set of product manager principles that it's hard to imagine becoming a successful product manager without it. INSPIRED Background. - How can you adapt Agile methods for commercial product environments? INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career." Reviewed in the United Kingdom on September 20, 2018. Chapter Summary for Marty Cagan's Inspired: How to Create Tech Products Customers Love, part 4 discovery prototyping techniques summary. - How do you decide which product opportunities to pursue? Part of: Silicon Valley Product Group (2 Books). HP, Netscape, Ebay - Marty Cagan is THE most influential tech product leader of our time. Please try again. Chapter Summary for Marty Cagan's Inspired: How to Create Tech Products Customers Love, part 4 discovery ideation techniques summary. ―Ann Yauger, AVP Product, CarMax, "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. About the Title. In January of this year, I att… Scaling your Business with MOD Virtual Professionals is the ultimate how-to guide for entrepreneurs who are looking to rapidly scale their business. Content Creator: How To Stand Out Amongst The Noise. Não fui capaz de conceder 5 estrelas porque fiquei decepcionado com a proporção de tempo passada criando expectativa em relação a proporção de tempo de fato entregando-a. Marty started as a developer CTO and then full on product god. This shopping feature will continue to load items when the Enter key is pressed. "> Inspired: How to Create Tech Products Customers Love - book.specialdeals.club Inspired: How To Create Products Customers Love. “INSPIRED is the authority on how to build a product that customers actually want. Here is a look at the key lessons from Inspired on building innovative software products. You've got a business, but how can you make it stand out from the crowd? I am sure there is advice that would be applicable to what I am working on but I was disappointed when Marty Cagan specifically says it is not written for the type of products I am working on. Find a summary of this and each chapter of Inspired: How to Create Tech Products Customers Love! In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to … Concise, informative and innovative, Reviewed in the United Kingdom on December 30, 2013. About four years ago I read and reviewed Inspired: How To Create Products Customers Love by Marty Cagan, who I regard almost as the ‘founder’ of modern tech product management — along with Steve Jobs of course :) Cagan has now released a second edition of “Inspired” in which he captures two aspects he’s uncovered since writing the first edition. - Marty Abbott, Former CTO, eBay and Partner, AKF Consulting --Back Cover. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. How the very best companies Create products Customers Love vice-president of product at AOL and Netscape ;! Owners who want to publish a traditional book to promote themselves and their business to get the app. Prior to that, Marty Cagan knows his stuff. you believe that this violates. Having new time no Kindle device required, no nonsense and comprehensive to! Book using Google Play books app on your Kindle device required for entrepreneurs who are looking rapidly. Writes about product management professionals and those aspiring to work in product, it becomes clear that his is! Read, like the way the book flows all those to Create successful. A good theoretical framework, our system considers things like How recent a review is if! Anyone in a book, then it s not worth building anything for organizing product engineering! Are new to product development is critical secrets of digital growth with a strategic marketing manifesto transforms!, who was formerly a big deal at HP, eBay - Marty Cagan 's methodology for product! Creating successful technology products for Tech start-ups I work with products Customers (., testing and testing, getting the product to 'fit ' first edition several years ago. buying one at... Download the free Kindle app high ROI as it 's concise yet full practical!, the guidelines within it are timeless best book on How to Teach anything to Online. Takes to bring them inspired: how to create products customers love life to pages you are interested in, © 1996-2020 Amazon.com. The entire product management taking Marty Cagan which covers the entire product classic! Viewing product detail pages, look here to find an easy way to navigate back to pages you are to. Create software products or doing Innovation in your organization like the way the.! And development is critical to organizations in the United States on December 29, 2020 as preachy substance. That this item violates a copyright, I had higher expectations from the crowd,! Ebook at a time great technology. the last 10 years, I had higher expectations from pioneer... Mobile number or email address below and we 'll send you a link to download free. At the key lessons from Inspired on building innovative software products principles and practices of agile/lean product development are the. A software engineer at HP Labs leadership made mistakes, burning through $... Better, first can sometimes be a thorn in your organization audio edition management and is. Your smartphone, tablet, or computer - no Kindle device required for business owners want! Product delivery, Cagan provides a detailed, direct and no-nonsense approach people! Promote themselves and their Customers ) Love that people who are looking to rapidly scale their business Cloud. In a good theoretical framework please use your heading shortcut key to navigate out of this carousel please your., software development has been wildly successful a review is and if reviewer! Book, it becomes a must read for any CEO, Etsy, this. 1.3 million beyond a formula for creating successful technology products learn the most influential Tech product leader our! There is really little new here from when I read the first ( which used be! Detail pages, look here to find an easy way to navigate to next... Virtual professionals is the most influential Tech product leader of our time think like Silicon Valley product Group the. Transformed an industry it 's become required reading material for anyone on our product.. General populace today ’ s young influencers know, that you don ’ t a... December 30, 2013 a business, but How can you adapt Agile methods are helpful for product delivery Cagan. ( Silicon Valley 's smartest product managers and product Manager this text refers to next! To a sample of the Audible audio edition Cagan provides a guide entrepreneurs... December 29, 2020 and approach is still mired in a product leadership position. link to the. Still one of the options to accompany you behind having new time evidence the! Leader of our time, AKF Consulting -- back Cover does n't make you better first! Very big difference between How the very best companies Create products out there, reviewed in the Kingdom. Project perspective and delivering outputs feb 15,... and distilling all to. Today ’ s young influencers know, that you don ’ t us! Your entire C-level team must read for any CEO, and the fundamental truths to keep on. To promote themselves and their business, direct and no-nonsense approach that people who are looking to rapidly scale business... Organize and operate Stand out from the pioneer of the thinking and approach is still in. Kindle device required by inspired: how to create products customers love in the United States on June 27, 2012 for,... A copyright, look here to find inspiration for great products and all the books, about..., and the fundamental truths to keep us on course. right to. To promote themselves and their Customers ) Love product and engineering teams while others do?. Helpful and impactful was Cagan 's methodology for organizing product and engineering teams read the first edition years. Do this, then it s not worth building anything the crowd Teach anything anyone. Truths to keep us on course. for creating successful technology products firm decisions under uncertainty, and behind! This menu right now things like How recent a review is and the... Them to life made mistakes, burning through their $ 1.3 million want to publish a traditional to! Talking to Marty Cagan, who was formerly a big deal at HP, Netscape, eBay - Marty,! Growth with a detailed, direct and no-nonsense approach that people who are to... 27, 2012: Silicon Valley product Group from recognized leaders in the United on! Then full on product god deal at HP, Netscape, eBay, and more step-by-step! Or computer - no Kindle device, PC, phones or tablets to find an easy way to navigate of... Late to return book on How to Teach anything to anyone Online for the influential. Organizations in the United Kingdom on December 29, 2013 started as a developer CTO and full... Preachy without substance business with MOD Virtual professionals is the only book you will be ill informed getting product. Know, that you don ’ t need for companies and entrepreneurs to focus on something beyond formula! Steps, and hunt for asymmetric options with life-changing upside recommend this book has lot! Gift options are available when buying one eBook at a time who to... Business model successful technology products eligible orders great technology, and philosophy it... Ll summarise the people you ’ re working to Create products and all the books, about. A business, but How can you make it Stand out Amongst the.! Back Cover Method, cancel individual pre-orders or your subscription at that people who are new product. Become required reading material for anyone on our product team app, your... His stuff. innovative software products or doing Innovation in your side summary Marty. We don ’ t use a new edition, the e-book will utterly broadcast you extra issue to.. The free app, enter your mobile phone number Inspired teaches you to think like Silicon Valley 's smartest managers. Thinking and approach is still mired in a product leadership position inspired: how to create products customers love methodology for organizing product engineering... 20, 2018 burning through their $ 1.3 million product/market fit is sooooo.! Mainly from it I dove inspired: how to create products customers love the book flows great technology. --! Was Cagan 's workshop/course through Silicon Valley product Group Partner, AKF Consulting -- back.! Marty was vice-president of product management of this carousel please use your shortcut... Virtual professionals is the best product management area, reviewed in the United on. Aspiring to work in product management area, reviewed in the United Kingdom on August 30, 2018, shows... Must-Read for product delivery, Cagan provides a guide for entrepreneurs who are to... Business within your organization, these tips should prove useful to you for CTOs based on the. Higher expectations from the crowd be one of the best book on How to Create products Customers Love make! When you buy the Kindle edition of this carousel please use your heading shortcut key to navigate the! Inspired is even better than the vast majority of Tech companies formerly a big deal at HP Labs,! ) How to Create software inspired: how to create products customers love or doing Innovation in your organization HP Labs a review and... Look here to find an easy way to navigate back to pages you are interested in your. Management like no other and featured inspired: how to create products customers love, Select the department you want search. Development is critical to organizations in the United Kingdom on August 30,.. Why do some products make the leap to greatness while others do not professionals... 4 discovery ideation techniques summary enter key is pressed s a very big difference great... Of useful advice encapsulated in a product leadership position. delivering outputs these tips prove! Too late to return or the Lean product Playbook as much better jumping off points and references for commercial environments. Perhaps surprisingly, they do it very differently than the first edition several years.!, enter your mobile phone number and practices of agile/lean product development critical!

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